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  • Brigit Law 3:47 pm on August 15, 2012 Permalink | Reply
    Tags: , orthodontie, social media, tandheelkunde,   

    Hoe leuk vind jij je tandarts? 

    Ik ben weer een Amerikaanse social media ervaring rijker. Eentje die gaat over het financieren van tandartskosten. En wat in de States begint, komt vroeg of laat in meer of mindere mate naar Nederland.

    Maak je borst maar vast nat voor je verder leest …

    (More …)

    • themysticmom 9:08 pm on August 15, 2012 Permalink | Reply

      Well…I can read some of this!!! I was so surprised!!! Thanks, Brigit!! Global support…who’d have thought!!!! ūüôā

  • Brigit Law 5:16 pm on July 13, 2012 Permalink | Reply
    Tags: Breaking in riding boots, Equestrian, social media   

    Social Media Generation is Breaking It In 

    Whilst I am approaching age¬†40, I can’t but just love the¬†young and upcoming¬†social media generation.

    Last week I bought new riding boots. They felt like exhaust pipes around my legs and ankles and I desperately started search for tips on breaking in riding boots on Internet.

    I started my search along the lines of riding boots producers and shops, but it was not until I bumped onto this great piece of communication on YouTube that I got a useful, honest and sympathetic story that would help me.

    There are many girls on YouTube sharing their information about breaking in boots and other horsy stuff which is great. Because unlike the information from corporations, these YouTube films feel sharing problems and sollutions with a friend.

    It takes a bit of pain, patience, work and a good new generation YouTube friend to get these on my legs and riding.

  • Brigit Law 3:26 pm on March 9, 2012 Permalink | Reply
    Tags: , Retail, social media, , Target Corporation   

    The Secret of Social Media Success by Target 

    I just shopped my groceries at Giant which I like, probably because of its Dutch roots of owner Ahold: it almost make me feel like shopping at home in The Netherlands, only much bigger.

    Although, I am not so attracted to ‘like’ big food chains – or any big chain for that matter – on Facebook, but I was curious and checked out the three leading US food stores in my area on Facebook.

    And the difference is huge: Giant has 40 likes and no active page, 2.207 likes and Target has 9.818.115 !!!! likes.

    Of course, we all want to know the secret of their success!

    I did not find much information on Target’s Social Media policy with a quick search on Google, but perhaps it has something to do with this: Target’s Community Outreach program. Target says it is on track of giving 1 billion dollars to support education by 2015.

    Now, how much more social can one get?

    It’s something one just has to like!

  • Brigit Law 4:46 pm on December 28, 2011 Permalink | Reply
    Tags: 2012, behavior, , social media, trends   

    New Trend for 2012: Social: Yes! Media: No! 

    According to new Dutch trend predictions for 2012 anything and everyone media savvy like Foursquare is out of fashion and anonymity is the new ‘cool’.

    Here follows a very telling selection of what is popular in 2012 as listed today in Vrouw, an insert in the Dutch newspaper De Telegraaf:



    AZ (as opposed to media savvy Ajax)

    To love each other (rather than getting married)

    Radio (as opposed to TV)

    Serving Leadership build on thrust and achievements


    Old fashion (made) pictures

    Sustainability and Corporate Social Responsibility (as opposed to self enrichment)

    Say yes to moving


    Pure Nature

    Depth (as opposed to superficiality)

    Crowdfunding (as opposed to Good Cause)

    Full sentences (as opposed to abbreviations)

    I love this human skill of true resilience: making whatever economic situation hot and trendy and 2012 it is depression, slump and malaise that will bring us together in a more simple and less pretentious fashion.

    Despite what all marketing agencies say, when I read this list, I conclude that for 2012 there will be more Social but less Media. And that is probably a good thing.

    Happy 2012!

  • Brigit Law 2:48 am on October 11, 2011 Permalink | Reply
    Tags: , social media, teaching   

    6 Best Practices for Teaching Staff to Embrace Social Media 

    I keep on telling teaching staff¬†to start using Facebook for¬†course related¬†communication with their¬†students. They can do this by …

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  • Brigit Law 2:31 am on October 5, 2011 Permalink | Reply
    Tags: , , social media   

    Wikipedia’s Horsemanship Shows Essence of Social Media 

    Wikipedia’s explanation of horsemanship shows the essence of corporate communication and leadeship through¬†social media: …

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  • Brigit Law 10:04 pm on May 17, 2011 Permalink | Reply
    Tags: Jessica de Kok, Kaat Mossel, social media, The Dragonfly Effect   

    Kaat Mossel: A Small Act Creating Big Effect 

    At a networking meeting of the BrusselsNV earlier this week, I had the pleasure to listen to Jessica de Kok, the woman behind ‘Kaat Mossel’. It sounded like a Best Case Practice that had walked out of the well received book¬† on Social Media The Dragonfly Effect (2010). Why?

    Read more …

    (More …)

  • Brigit Law 7:40 pm on November 11, 2010 Permalink | Reply
    Tags: , , , duurzaamheid, mvo, , social media, zingeving   

    De zingeving van duurzaam ondernemen 

    De NRC rapporteerde vandaag over hun ODE-bijlage en het thema duurzaamheid, die door ODE¬†met¬†een andere, nieuwe? benadering¬†wordt besproken: “Draaide altijd om minder: minder afval, minder CO2. De Nieuwe Duurzaamheid draait om meer: meer innovatie, meer economische groei, meer goede idee√ęn.”

    Fijn dat er door o.a. ODE¬†eindelijk aandacht wordt gegeven aan¬†verdieping¬†van het¬†ouder en bijna banaal wordende thema ‘duurzaamheid’. Tot nu toe was de ontdekking van het woord ‘duurzaamheid’ de vernieuwing en werd het als thema aangevoerd en behandeld. Maar duurzaamheid is niet te vangen in een thema, het is een levenswijze, een maatschappelijke benadering. Daarom zal¬†niet het thema, maar het¬†communiceren van de essentie –¬†het ontrafelen en vertalen van de complexiteit rond¬†duurzaamheid¬†voor het¬†gemeenschappelijk belang – door¬†bedrijven en¬†politieke partijen¬†de nieuwe uitdaging zijn.

    Mede dankzij de economisch-financi√ęle en milieucrisis(en) van de afgelopen¬†jaren,¬†zal vanaf nu het in bedrijfsmanagement en politiek¬†gaan om het tot doel stellen van en communiceren¬†over de zingeving (sense making) van jezelf als werknemer, werkgever, politicus of je¬†organisatie als geheel¬†ten opzichte van de maatschappij en mensen rondom je.

    Deze¬†ontwikkeling met betrekking tot duurzaamheid zal tegelijkertijd ook een¬†verdieping van¬†maatschappelijk verantwoord ondernemen¬†(MVO) met zich meebrengen en voorkomen dat¬†MVO¬†in de banaliteit van populaire thema’s beland.

    Dave Snowden heeft reeds baanbrekend werk gedaan met betrekking tot zingeving (sense-making) en biedt onder meer storytelling-technieken aan voor overheden en bedrijven om de gewenste verdieping en verantwoording te vinden om een betere aansluiting te vinden met hun omgeving (doelgroepen). Maar ook om een vertrouwensband op te bouwen.

    In mijn workshops en presentaties geef ik, zover mogelijk, ook aandacht aan¬†het belang van zingeving en de storytelling-techniek om organisaties en managers¬†een houvast¬†te bieden wanneer ze zich willen presenteren¬†met behulp van¬†Social Media¬†of contact zoeken met jonge generaties. Tijdens mijn¬†recentelijk contact met een groep¬†architecten – ik was een van de¬†sprekers¬†tijdens¬†hun seminar –¬†werd¬†mijn benadering¬†met een open attitude ontvangen (zie video). Gelukkig maar, want dit is niet¬†altijd het geval. Helaas zitten velen¬†vast in¬†reguliere en stramiene denkpatronen.

    U ook?

  • Brigit Law 10:25 pm on November 2, 2010 Permalink | Reply
    Tags: , , , , , open source, social media   

    Let audiences connect to you! 

    Over the last 20 years, corporate communication was dominated by Marketing and PR professionals who decided which audiences the company or organization should connect to. Once the audience groups were identified, a bombardment of corporate messages came their way in a hope to make a connection.

    I have always been amazed by this one way information traffic and decision making over people’s heads and minds. Today, we see a different scenario. More and more companies understand that it is not them that can dictate the making of a connection. Today, with the arrival of social media,¬†it has become clear that a connection or a ‘click’¬†with a person, company or product grows from¬†within a democratic process¬†where socially minded audiences¬†and companies (read networks), find a common interest.

    With the arrival of social networks, companies understand that it is the common interest that connects them with their customers and investors, not their brand name or products. It is the situation where they find each other as partners in solving a (social) problem they both care about.

    No longer¬†should¬†it be the¬†brand,¬†company name or product that communication departments¬†should focus on in their efforts to engage customers and interest groups. Instead, they¬†should identify¬†social situations or problems that¬†connect them with old and new customer groups. Social situations that make groups¬†to have a genuine interest in the matter at stake and the company that can help them to solve problems that lay close to the heart, like those connected to the¬†environment, the word’s (energy) resources, traffic, health, education and (child) safety.

    To achieve this,¬†I believe that companies should adopt concept thinking and an¬†open source strategy in their communications. They should¬†widen the information and stories about their work and products in order to answer to the different perspectives and perceptions of those who will be affected by the arrival¬†of¬†their new products or services.¬†In talking about the bigger picture, the¬†wider story,¬†a company’s new¬†innovation or product¬†can¬†be seen and understood in a positive and human context.

    This new open door and open mind policy will enable many new and different audiences to connect to you as an organisation based on a more genuine interest and a longer term relationship in mind.

  • Brigit Law 5:26 pm on August 17, 2010 Permalink | Reply
    Tags: oneplanetarchitecture, oneplanetcommunication, social media   


    Here, I am following in the glorious footsteps of the architect Thomas Rau. Rau, born in Germany is currently based in the Netherlands, Amsterdam, with his agency RAU.

    I stumbled upon him in my project Benelux Architecture 2010. Not literally, but digitally speaking, or more correct: I stumbled upon his website when researching architects who make use of social media. The website headline “oneplanetarchitecture” immediately caught my attention. Healthy, energy-producing buildings that adopt a people-oriented approach and enhance awareness of our planet, that is what Rau calls oneplanetarchitecture.

    In a dash I saw the birth of a new type of management: oneplanetmanagement. Healthy, engery-producing business strategies that (finally!) adopt  people-oriented approach and enhance awareness of our planet.

    Why? Because I would love to be asked by a company to support its strategy with oneplanetcommunication. The ultimate goal of Storytelling.

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