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  • Brigit Law 11:18 pm on March 29, 2013 Permalink | Reply
    Tags: change, cultural differences, , horse riding   

    Everytime a different ride 

    My life not only requires me to find my bearings in different countries and places, but also riding different horses at different stables.

    Different horses have different ways of listening and communicating and every time I sit in the saddle fustrated that i cant find the right mode to connect. my hands a little lower? My posture a bit more straigtened up? It reminds me of the difficult moments to figure out a culture and nationality. Exactly what are the do’s and don’t-s? How do I and my children make friends? Can my children just ring at neighbor door bels asking to play like they got used to in the previous countries they lived? At my riding lessons I have at least a riding instructor at hand, but in my day to day American life, I have not.

    What I have found so far is the eminent importance of making expectations match reality. How?
    1 Read books about your host country
    2 Form or join weekly coffee morning or book clubs where you can ask questions
    3 volunteer and/or work in your area of interest to get a learning & giving experience as well as to give structure to your days
    4 Try – and this is the most difficult part – to turn dissapointments into inspiring lessons you want to learn from.
    5 Keep strong and tight family bonds, they will never let you stand alone no matter how much you change. (And change you will!)

    So, if you get into the saddle, be ready for the ride. And whilst you will never be ready as to know what to expect, you should be ready to go!

    Good luck on your different rides & have a great Easter!

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  • Brigit Law 5:48 pm on June 19, 2012 Permalink | Reply
    Tags: change, EquiCoaching, , Stap 1-2-3   

    Step 1-2-3 

    A Dutch friend of mine started her own business in EquiCoaching called ‘Step 1-2-3’. 

    This sounds like a great name to me. It reminds me of the three part-view of a story, a journey, a program or a project: The Beginning, The Middle and The End. A creative adventure to lead change …

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    • Ruth Tearle 6:26 am on June 21, 2012 Permalink | Reply

      Bridget, I like your fresh idea of using a “beginning, middle and end story” with change management.

      It resonates with the whole Joseph Campbell’s hero’s journey – which is in the following blog.

      http://www.changedesigns.net/_blog/Change_Designs_Blog/post/Creating_heroes_The_story_behind_cultural_change_management/

      • Brigit Law 5:27 pm on June 27, 2012 Permalink | Reply

        Ruth, Thanks for your reference to Joseph Campbell’s hero story. He is right when he says: “When we ask our employees to ‘change’ we are asking them to forsake the world they know, and to commit to going on a journey…” A journey that does not bring people back to the home they know as most people on a holiday do, but to a new and fresher home based on new personal achievements and insights as real travellers (story hero’s) do. A new home that may be situated in the same old brick walls.

  • Brigit Law 8:09 pm on June 25, 2011 Permalink | Reply
    Tags: change, creativity, ,   

    What if empowerment depends on the imagination skills of people? 

    Recently, I started a discussion in the LinkedIn Group Innovation Democracy by asking:

    What if empowerment depends on the imagination skills of people?

    Here are the thoughts I shared and extracts from the Group’s reactions. I hope you’ll find these interesting for your work or research.

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  • Brigit Law 9:58 am on May 9, 2011 Permalink | Reply
    Tags: , change, , , , design thinking, patterns   

    Design: A Way Of Thinking, Not A Set of Formal Skills and Tools 

    Just read this lovely tweet from Jayel Aheram@aheram:

    “Design is not the narrow application of formal skills, it is a way of thinking.” – Chris Pullman

    How true this is! Whether you talk about fashion design, industrial design or organizational design, its success is based on the thinking process behind the decision to use a certain series of tools and skills to make ideas happen.

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  • Brigit Law 10:04 am on March 21, 2011 Permalink | Reply
    Tags: , , change, , , marketing,   

    Should Marketers learn to think in terms of ‘Followers’ instead of ‘Target Audiences’ ? 

    I have always felt there was something not right in talking about Target Audiences when developing a (marketing) communications strategy in my early working years. Why? Because it made people in organisations behave superior over people outside the organisation. Expressions like ‘ah, but they – customers, investors, citizens, – do not understand’ are often heard in meetings. Like ‘us’ against ‘them’. Not very nice, actually.

    In today’s world, where huge populations have 24hrs access to news and information through the Internet, facing cultural, climate, economic and health complexities as something that is right at their doorstep and no longer as something that is far away in a strange world, an inclusive marketing approach with emotional drivers is better placed. Just like with Social Media, audiences will naturally and consciously follow the developments of a company and its activities if they feel part of a common story. Here, marketers will connect not only with people & markets they decided to like, but also to people with a genuine and more engaged interest in their business: people they would never reach with traditional marketing thoughts.

    So, rest us the question: Can marketers change their behaviour with new thought patterns that make their marketing story an inclusive one, within 48 hours? Yes they can!

    In some of my workshops, I give the following exercise as homework:

    1. Take your favourite book or film, best a roman or detective

    2. Identify the script elements such as the protagonist, the hook, the plot and other contextual information like other characters, place(s) and time(s)

    3. Check use and effect of metaphors

    4. Now, knowing about the key story elements, make in your thoughts your own product story

    5. And finally, integrate this story into your marketing approach

    Tip 1: You’d better exaggerate in emotions than stay too close to corporate speak

    Tip 2: When you have difficulties to start writing: put on the dishwasher, start writing and don’t stop until the dishwasher does. Do this every evening until you are satisfied with the story.

    Enjoy & Good Luck!

     
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