Updates from August, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • Brigit Law 3:47 pm on August 15, 2012 Permalink | Reply
    Tags: , orthodontie, , tandheelkunde,   

    Hoe leuk vind jij je tandarts? 

    Ik ben weer een Amerikaanse social media ervaring rijker. Eentje die gaat over het financieren van tandartskosten. En wat in de States begint, komt vroeg of laat in meer of mindere mate naar Nederland.

    Maak je borst maar vast nat voor je verder leest …

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    • themysticmom 9:08 pm on August 15, 2012 Permalink | Reply

      Well…I can read some of this!!! I was so surprised!!! Thanks, Brigit!! Global support…who’d have thought!!!! 🙂

  • Brigit Law 5:16 pm on July 13, 2012 Permalink | Reply
    Tags: Breaking in riding boots, Equestrian,   

    Social Media Generation is Breaking It In 

    Whilst I am approaching age 40, I can’t but just love the young and upcoming social media generation.

    Last week I bought new riding boots. They felt like exhaust pipes around my legs and ankles and I desperately started search for tips on breaking in riding boots on Internet.

    I started my search along the lines of riding boots producers and shops, but it was not until I bumped onto this great piece of communication on YouTube that I got a useful, honest and sympathetic story that would help me.

    There are many girls on YouTube sharing their information about breaking in boots and other horsy stuff which is great. Because unlike the information from corporations, these YouTube films feel sharing problems and sollutions with a friend.

    It takes a bit of pain, patience, work and a good new generation YouTube friend to get these on my legs and riding.

  • Brigit Law 2:29 pm on April 2, 2012 Permalink | Reply
    Tags: noaberschop, , TCTubantia, Twente   

    Noabershop geeft Revlon gevoel 

    Afgelopen week rapporteerde de Twentsche Courant Tubantia met een blog van Laura Smit over de gevaren achter het uitsterven van het noaberschop.

    Noaberschop is het Twentse woord voor nabuurschap: de gezamenlijke noabers (buren) in een kleine sociale gemeenschap. Een belangrijk fenomeen, in het verleden maar ook in de toekomst (denk Sociale Media!).

    Het verhaal van Laura raakte mij. Vooral omdat ik, sinds ik 20 jaar geleden Twente heb verlaten voor stad en buitenland, overal gevraagd of ongevraagd het noabershop invoer. De noaberplicht zit blijkbaar diep geworteld in mij. Eerst onbewust maar nu bewust, gebruik ik bij elke verhuizing voor het werk van mijn man – die voor een groot internationaal bedrijf werkt – de Twentse kunde van het oprichten van een noabeschop. Het geeft mij de broodnodige veerkracht om als persoon en gezin internationaal te kunnen opereren en overleven. Het noaberschop is voor mij een overlevingsdrang.

    Deze investering in noaberschop levert veel op. Het noaberschop geeft mij namelijk: …

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  • Brigit Law 3:26 pm on March 9, 2012 Permalink | Reply
    Tags: , Retail, , , Target Corporation   

    The Secret of Social Media Success by Target 

    I just shopped my groceries at Giant which I like, probably because of its Dutch roots of owner Ahold: it almost make me feel like shopping at home in The Netherlands, only much bigger.

    Although, I am not so attracted to ‘like’ big food chains – or any big chain for that matter – on Facebook, but I was curious and checked out the three leading US food stores in my area on Facebook.

    And the difference is huge: Giant has 40 likes and no active page, 2.207 likes and Target has 9.818.115 !!!! likes.

    Of course, we all want to know the secret of their success!

    I did not find much information on Target’s Social Media policy with a quick search on Google, but perhaps it has something to do with this: Target’s Community Outreach program. Target says it is on track of giving 1 billion dollars to support education by 2015.

    Now, how much more social can one get?

    It’s something one just has to like!

  • Brigit Law 12:25 am on February 17, 2012 Permalink | Reply
    Tags: , , , Herald Mail, , Shippensburg, Spike Lee, ,   

    An Evening With Spike Lee 

    I am marking another American experience tonight: my evening with Spike Lee!

    Spike Lee is an American film director, producer, writer and actor. With his production company, 40 Acres & A Mule Filmworks, he has been producing films since 1983. Lee is famous for the way he evolutionized the role of Black talent in cinema. Lee also directed commercials for Nike, Converse, Jaguar, Taco Bell and Ben & Jerry’s.

    Our meeting was not quite up close and personal, but with seat number J-109 in an almost sold out hall of the Luhrs Performing Arts Center in Schippensburg (PA) where he lectured about “The Cultural Diversity in America”, it was as good as it could get.

    As my friends know, everything that has to do with diversity has my attention. Since I left my home village in The Netherlands, I have been different myself. First and foremost as a country girl in a big city, but also as a Dutch girl living in other people’s countries and as a Dutch wife to a Scottish husband. Diversity is part of my daily life since I left home at 18 and it will be for children for whole their lives.

    Lee’s performance in Shippensburg tonight was great.  He is a wonderful and motivational speaker who tackles serious issues – the life of African-Americans – with a good sense of humor. He urged students to follow passion, not pay. To this end, Lee was happy to share his own personal experiences and challenges in life with his public, in particular his vision that you should choose a study and do a job you enjoy doing no matter what others (parents) say. “If you are driven in wanting to do something, do it!” was his advice to the public.

    However, his view on the stagnation of Afro-Americans can be disputed. Lee sees a stagnation in the life of African-Americans since the 40s when Hattie McDaniel was the first African-American to win an Academy Award for Best Supporting Actress in her role as a maid in ‘Gone with the Wind’ and today, annu 2012, when African-Americans win again Academy Awards through actors Viola Davis and Octavia Spencer who played … maids again. To me this seems more a sign of stagnation in the life of women who are in a sleepy state of mind since the time of the suffragettes. At lease the African-Americans got their American President, the female society not (yet).

    I was also a bit disappointed about his answer to a young African-American guy in the public who explained his difficulties to make films due to lack of finance and closed doors in Hollywood. His answer was to persevere and to keep on believing in yourself and your drive (dream). My answer would be a question: where are the African-American businesses that should support African-American culture? It is not up to the ‘old’ Hollywood and its white face history to write and direct the screen plays that bring diversity in America to life. A drive is based on an emotional need, an urge and a passion. This can only be told through stories with with award winning roles of leaders in society played, written and produced by African-Americans themselves.

    In fact, it is all about empowering yourself to succeed with a group of people through ‘shared values’. A concept that focuses on the connections between societal and economic progress.

  • Brigit Law 11:57 am on February 15, 2012 Permalink | Reply
    Tags: , , Privacy, Rules   

    5 Facebook Rules I Live By 

    I felt some feeling of spring in the air when I left the barn at Wilson College this morning. The sun shone differently, warmer. The horses were in good form and I can look back on a very good riding session. Every time it amazes me how horseback riding get one to experience the flow communication so clearly.

    What I am going to share with you today are my favorite Facebook tips. The five Facebook rules I live by.

    These are the rules I believe are essential to follow. Anything else, any more elaborate advice, flows from here.

    1. Share only what EVERYONE should know and DON’T share what only a few should know
    2. Don’t presume that everyone automatically receives your message. People more often don’t than do listen
    3. Apply the ‘No Man Is An Island’-approach, i.e. pay attention to others, your stakeholders
    4. Write news stories that are desirable, visually digestible and shareable. Messages must slide through digital communities like a piece of hand soap
    5. Respect people’s privacy at all times

    I compiled these yesterday for a private and membership based organization who had questions about what and what not to publish on their Facebook. They are in a phase of change where they are opening up more to the community to attract new members and events to their club. So, a critical look at how to use Facebook in these important times, is important for them.

    I hope you will have a nice day with just that little bit of spring feeling too!

    • aviva 12:40 am on February 18, 2012 Permalink | Reply

      Good article and Nice blog greetings! aviva

    • Charles Derbyshire 11:03 am on February 20, 2012 Permalink | Reply

      Hello there, just became alert to your blog through Google, and found that it is really informative. I’m going to watch out for brussels. I’ll appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!

      • Brigit Law 6:09 pm on February 21, 2012 Permalink | Reply

        Charles: Thank you for you very kind and supportive feedback on my blog.

  • Brigit Law 2:48 am on October 11, 2011 Permalink | Reply
    Tags: , , teaching   

    6 Best Practices for Teaching Staff to Embrace Social Media 

    I keep on telling teaching staff to start using Facebook for course related communication with their students. They can do this by …

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  • Brigit Law 2:31 am on October 5, 2011 Permalink | Reply
    Tags: , ,   

    Wikipedia’s Horsemanship Shows Essence of Social Media 

    Wikipedia’s explanation of horsemanship shows the essence of corporate communication and leadeship through social media: …

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  • Brigit Law 8:59 pm on July 17, 2011 Permalink | Reply  

    Keynote ‘Social Media: Sense or Nonsense?’ 

    Last week, I deliverd a keynote at the seminar ‘Social Media in Germany?’ of the Netherlands General-Consulate in Düsseldorf. You can read it here & feel free to comment! (More …)

  • Brigit Law 10:04 pm on May 17, 2011 Permalink | Reply
    Tags: Jessica de Kok, Kaat Mossel, , The Dragonfly Effect   

    Kaat Mossel: A Small Act Creating Big Effect 

    At a networking meeting of the BrusselsNV earlier this week, I had the pleasure to listen to Jessica de Kok, the woman behind ‘Kaat Mossel’. It sounded like a Best Case Practice that had walked out of the well received book  on Social Media The Dragonfly Effect (2010). Why?

    Read more …

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