Updates from May, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • Brigit Law 2:06 pm on May 1, 2012 Permalink | Reply  

    How to make sense of the second half of once life 

    I was warned about the challenges of moving internationally while being pregnant and the advice was ‘Don’t move if you are pregnant’. But advice is there to be ignored, so I ended up moving internationally with every single pregnancy, which was four times round. However, there is one other challenge beside begin pregnant, which I did not know about and should never be ignored.

    (More …)

    • theridingwriter 3:35 pm on May 1, 2012 Permalink | Reply

      I don’t think it’s just moving to a new country. I wonder the same things myself. What did I accomplish in the first half of my life. Is that it? What do I do now? I think a lot of us struggle with these same questions. So take comfort in the feeling that you are not alone!

    • themysticmom 4:12 pm on May 1, 2012 Permalink | Reply

      That’s the spirit, Brigit! You are a talented and amazing woman, with much to show for your hard work. You’ve earned a good night’s sleep and then some! Enjoy it!

    • by Quipa | Maris (@greatID) 5:25 am on May 2, 2012 Permalink | Reply

      Wat een eerlijke blog! Elke keer is het dus weer anders.. Ik merkte zelf dat verhuizen als je jezelf redelijk gevestigd hebt je confronteert met zaken waar je nooit over nadacht. Het impact van (het missen van) je netwerk bijvoorbeeld. Het verhuizen is niet moeilijk, maar het vestigen is de ware kunst.

      • Brigit Law 11:49 am on May 2, 2012 Permalink | Reply

        Je hebt absoluut gelijk. Verhuizen is een ware kunst en een kunde!

  • Brigit Law 10:12 am on January 18, 2012 Permalink | Reply  

    Originality and Momentum Is Wearing Off at OWS 

    I just read the article:

    Is Occupy Wall Street strapped for cash?

    The Washington Post Social Reader reports that Occupy Wall Street is running out of money, according to the Wall Street Journal. Although I cannot imagine a more unreliable source to trust in the case of how Occupy Wall Street is doing, there may be some truth in it.

    Originality and momentum wears off quickly with whatever one does. In many cases it is also true that the quicker the success comes, the quicker it disappears. Unless one is out for a to set a quick mark, making a change as a steady organization requires long term strategy and vision, a history and above all resilience and good planning of resources.

    Whether OWS will be a ‘stayer’ or just a one day wonder, they stood up when needed and has left an important mark history already. And since the world economic crisis is far from over, it may continue to do so despite set backs. In fact, it are the set backs that establish a real change!

    Read full article here.

  • Brigit Law 3:02 am on December 6, 2011 Permalink | Reply  

    Ook fouten maken is perceptie 

    Vandaag sprak ik met een jonge Nederlandse student en goede vriend van mij over het maken van fouten. Nu heb ik het hier niet over het maken van fouten in de wereld van feiten, maar in de wereld van opinie. Tenenkrommend was het voor mij te horen hoe het maken van fouten in het geven van een oordeel hem onzeker en moedeloos maken. En dat in een land als Nederland waar studenten geproduceerd worden die hun mening kunnen en durven  geven. Dat wil dus niet zeggen dat Nederlandse studenten en afgestudeerden ook veel beter tegen kritiek kunnen dan hun minder hard roepende collega’s in de buurlanden. Als het om perceptie gaat, is iedereen even gevoelig. Hierin zit ‘m dan ook de knoop.

    A knot by Brigit Law

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  • Brigit Law 8:25 am on May 24, 2011 Permalink | Reply  

    Mensen & Organisaties moeten leren veerkrachtiger te worden 

    Mensen moeten leren veerkrachtiger te worden. Meer veerkracht in onze manier van denken en doen geeft namelijk ruimte om met eenvoudige regels en waarden complexe situaties aan te gaan. Maar wanneer heb je veerkracht en hoe kun je dit leren?

    (More …)

  • Brigit Law 1:23 pm on May 12, 2011 Permalink | Reply  

    Children Stories Technically Superior in Communication 

    Children’s storybooks are my favourite. That and theatre scripts.

    Not just for leisure or my role as a parent, but mainly for R&D in my profession.

    Compared to business communication, they are superior in technique for reaching unconscious believes and behaviour of the reader/listener.

    Why they are better? I’ll give you some examples. (More …)

  • Brigit Law 7:20 pm on January 16, 2011 Permalink | Reply  

    Bye bye ‘Globalization’ – Hello ‘Cities’! 

    It looks that ‘globalization’ – a buzz word that has kept us going for the last decade – is losing its shine. Today, the Dutch newspaper NRC published a visionary article (Wanneer steden de wereld besturen) with research references and talks, concluding that our world which seems increasingly more difficult to manage, cities not countries will form “islands of government” on which the future world order will be built.

    Funnily enough, last Friday I advocated a similar trend when I popped a question at the end of the lecture ‘Crisis Busters: from Marx to Krugman’ by Lord Robert Skidelski (writer of the book “Keynes, The Return of the Master”) at the Maastricht University Campus in Brussels, by saying that the word ‘globalization’ should better be binned. It is getting old-fashioned and simply doesn’t fit any longer in way people see their lives and how they want to live in it today, while securing a good life for themselves and their children in the future. 

    I specifically say ‘see‘ here, because in the end it is all a matter of people’s perception. We’ve always lived in a globalized world (the world is a globe) and cities have always had a tremendous amount of power on people’s daily lives. It’s just the way we decide to look at it in business and politics, how they feel they could make sense of everything that happens around us and then talk about it, that makes Nationalization and Regionalization follow each other up as different trends in history.

    So, ‘Cities’ is the new buzz word, and no doubt ‘Design’ ‘Architecture’ and ‘Citiplanning’ will follow suit. A very important development in emotional communication and Storytelling that allows us to shift from talking and thinking economics to creativity as the drive to life and the new appeal!

    I am glad that my new workshop for brand, marketing and communication managers is right up there 🙂

  • Brigit Law 11:20 am on January 4, 2011 Permalink | Reply
    Tags: , , engagement,   

    When stakeholders cannot be found in your story 

    If you are a business professional reading my blog, I am sure that Social Media advocates have told already that one of the main reason to use Social Media in your corporate communications is that: ‘because if you don’t …, people won’t find you’.

    Let me do the same for Storytelling, explaining why you should use storytelling patterns in your communications by showing your the alternative – the contrary – scenario: What happens if you don’t use Storytelling communication patters in modern day communications? Well, your story doesn’t get heard effectively. Here is the example.

    Just before Christmas my husband came home from a business trip to the UK and brought with him the Daily Express. ‘Honey’, he said, ‘there is an interesting article for you to read’, and he showed me the article ‘Families shrink as women put careers before children.’ Funny, I thought, should it not be ‘Families shrink as parents (!) put careers before children’? Surely, it cannot be that in the  work-society-family discussion the European woman is solemnly held responsible for a decline in birth rate? I am afraid that nature has decided that man play a role in this story too, a big one! However, in this article, one of the key players in this social complexity – the man – is not found.

    So, the morale of my blog today is that it is key to any piece of information that everyone who is involved in the issue or complexity at stake, your target audience, has a role to play. Because, the ones who are not present in your ‘play’, cannot be found and will – therefore – not get your message and follow your lead. 

    At most, they may pass on the information and help your brand awareness, which is ok if you are satisfied with the second best “Honey, this is for you”-scenario for your corporate communications. But I think you could do better as a leader and communicator, don’t you?

  • Brigit Law 8:39 pm on December 15, 2010 Permalink | Reply
    Tags: , , reporting   

    Johnson & Johnson does it. What about you? 

    They are still hard to find, companies that use Storytelling in their Annual Reports. But Johnson & Johnson has taken the plunge and so have I in my efforts to develop services that make my clients a respectable communicator anno 2011.

    Whilst we all know that people buy with emotion and justify their purchase with logic, it is important to balance carefully information that ‘talks’ to the Left Brain – the facts & figure -, with information that triggers the Right Brain – emotions.

    The latter, the Right Brain or Cognitive Side, steers people’s feelings and emotions such as impulsive purchases and love for a brand. Needless to say that it is therefore extremely important that organizations are on top of this with a serious sense of attention.

    Now, coming at the end of another year, it is time again for (annual) reporting and organizations would be wise to investigate the benefits of adding Storytelling to their communication mix and patterns. Of all communication tools an organization has in its possession, an Annual Report in particular lays out its future – where we were, where we are now and where will we be.

    Different from the more traditional reporting technique, Storytelling supports a more emotional communication pattern which describes a certain happening by explaining where people come from, where they are now, and where they are going. With this information which often needs to make sense of complex situations or CRS policy, an organization needs to please and attract the trust of investors. A clear job for the Left Brain, I would think. Which companies do it already, I hear you ask. Well…

    Johnson & Johnson does it. What about you?

  • Brigit Law 9:45 am on November 22, 2010 Permalink | Reply
    Tags: ,   

    Dave Snowden & Complexity in Tag Cloud Inspiration 

    ‘The Paradox of Story: Simplicity and complexity in strategy’ is one of my favorite research articles writen by Dave Snowden.

    This morning I decided to make a tag cloud of the article with TagCrowd to get a quick overview of the words that play a part in explaining the essence and working of Corporate Storytelling. See here the result.

    An inspiring piece of art from Snowden to help you in your thinking process when starting to write your own corporate story. A story that helps you to communicate effectively in situations of complexity – often uncertainty -, such as responding to crisises and engaging your audiences in moving forwards more quickly with your commitment to CSR. Something to work from in strategy building or team building workshops.

  • Brigit Law 7:40 pm on November 11, 2010 Permalink | Reply
    Tags: , , , duurzaamheid, mvo, , , zingeving   

    De zingeving van duurzaam ondernemen 

    De NRC rapporteerde vandaag over hun ODE-bijlage en het thema duurzaamheid, die door ODE met een andere, nieuwe? benadering wordt besproken: “Draaide altijd om minder: minder afval, minder CO2. De Nieuwe Duurzaamheid draait om meer: meer innovatie, meer economische groei, meer goede ideeën.”

    Fijn dat er door o.a. ODE eindelijk aandacht wordt gegeven aan verdieping van het ouder en bijna banaal wordende thema ‘duurzaamheid’. Tot nu toe was de ontdekking van het woord ‘duurzaamheid’ de vernieuwing en werd het als thema aangevoerd en behandeld. Maar duurzaamheid is niet te vangen in een thema, het is een levenswijze, een maatschappelijke benadering. Daarom zal niet het thema, maar het communiceren van de essentie – het ontrafelen en vertalen van de complexiteit rond duurzaamheid voor het gemeenschappelijk belang – door bedrijven en politieke partijen de nieuwe uitdaging zijn.

    Mede dankzij de economisch-financiële en milieucrisis(en) van de afgelopen jaren, zal vanaf nu het in bedrijfsmanagement en politiek gaan om het tot doel stellen van en communiceren over de zingeving (sense making) van jezelf als werknemer, werkgever, politicus of je organisatie als geheel ten opzichte van de maatschappij en mensen rondom je.

    Deze ontwikkeling met betrekking tot duurzaamheid zal tegelijkertijd ook een verdieping van maatschappelijk verantwoord ondernemen (MVO) met zich meebrengen en voorkomen dat MVO in de banaliteit van populaire thema’s beland.

    Dave Snowden heeft reeds baanbrekend werk gedaan met betrekking tot zingeving (sense-making) en biedt onder meer storytelling-technieken aan voor overheden en bedrijven om de gewenste verdieping en verantwoording te vinden om een betere aansluiting te vinden met hun omgeving (doelgroepen). Maar ook om een vertrouwensband op te bouwen.

    In mijn workshops en presentaties geef ik, zover mogelijk, ook aandacht aan het belang van zingeving en de storytelling-techniek om organisaties en managers een houvast te bieden wanneer ze zich willen presenteren met behulp van Social Media of contact zoeken met jonge generaties. Tijdens mijn recentelijk contact met een groep architecten – ik was een van de sprekers tijdens hun seminar – werd mijn benadering met een open attitude ontvangen (zie video). Gelukkig maar, want dit is niet altijd het geval. Helaas zitten velen vast in reguliere en stramiene denkpatronen.

    U ook?

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