Updates from December, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • Brigit Law 4:59 pm on December 26, 2012 Permalink | Reply  

    Crowd funding: Will it break relationships? 

    A good friend of mine, with whom I talk a lot about my work in raising funds for education, art, culture in schools as well as therapeutic horseback riding, pointed out a news headline to me, to which I felt compelled to react: Crowd funding: Will it break relationships?

    When I moved to the US and got bombarded with local fundraisers, the same question came to my mind. I live in a small community where participating in fundraisers is a community building exercise. There is simply no soccer for my son without donations raised by the soccer ‘crowd’. And more importantly, my kids school can not reach decent academic standards without donations raised by the school ‘crowd’. As a European, used to social system, my first questions was: Do I need to support all fundraisers? My second question: Will people like me less if I don’t support ‘their’ fundraisers?

    After some sleepless nights, I think I found some answers.

    (More …)

  • Brigit Law 4:46 pm on December 28, 2011 Permalink | Reply
    Tags: 2012, behavior, , , trends   

    New Trend for 2012: Social: Yes! Media: No! 

    According to new Dutch trend predictions for 2012 anything and everyone media savvy like Foursquare is out of fashion and anonymity is the new ‘cool’.

    Here follows a very telling selection of what is popular in 2012 as listed today in Vrouw, an insert in the Dutch newspaper De Telegraaf:



    AZ (as opposed to media savvy Ajax)

    To love each other (rather than getting married)

    Radio (as opposed to TV)

    Serving Leadership build on thrust and achievements


    Old fashion (made) pictures

    Sustainability and Corporate Social Responsibility (as opposed to self enrichment)

    Say yes to moving


    Pure Nature

    Depth (as opposed to superficiality)

    Crowdfunding (as opposed to Good Cause)

    Full sentences (as opposed to abbreviations)

    I love this human skill of true resilience: making whatever economic situation hot and trendy and 2012 it is depression, slump and malaise that will bring us together in a more simple and less pretentious fashion.

    Despite what all marketing agencies say, when I read this list, I conclude that for 2012 there will be more Social but less Media. And that is probably a good thing.

    Happy 2012!

  • Brigit Law 9:39 pm on June 13, 2011 Permalink | Reply  

    How leading firms make their sustainability reports stand out 

    A couple of weeks ago questions were raised in CSR Europe LinkedIn Group on how leading firms can make their sustainability reports stand out.

    Looking at my clients and research it is clear that emotional communication is becoming a strong business advantage that involves sustainability and CSR policies or strategies.

    (More …)

  • Brigit Law 7:20 pm on January 16, 2011 Permalink | Reply  

    Bye bye ‘Globalization’ – Hello ‘Cities’! 

    It looks that ‘globalization’ – a buzz word that has kept us going for the last decade – is losing its shine. Today, the Dutch newspaper NRC published a visionary article (Wanneer steden de wereld besturen) with research references and talks, concluding that our world which seems increasingly more difficult to manage, cities not countries will form “islands of government” on which the future world order will be built.

    Funnily enough, last Friday I advocated a similar trend when I popped a question at the end of the lecture ‘Crisis Busters: from Marx to Krugman’ by Lord Robert Skidelski (writer of the book “Keynes, The Return of the Master”) at the Maastricht University Campus in Brussels, by saying that the word ‘globalization’ should better be binned. It is getting old-fashioned and simply doesn’t fit any longer in way people see their lives and how they want to live in it today, while securing a good life for themselves and their children in the future. 

    I specifically say ‘see‘ here, because in the end it is all a matter of people’s perception. We’ve always lived in a globalized world (the world is a globe) and cities have always had a tremendous amount of power on people’s daily lives. It’s just the way we decide to look at it in business and politics, how they feel they could make sense of everything that happens around us and then talk about it, that makes Nationalization and Regionalization follow each other up as different trends in history.

    So, ‘Cities’ is the new buzz word, and no doubt ‘Design’ ‘Architecture’ and ‘Citiplanning’ will follow suit. A very important development in emotional communication and Storytelling that allows us to shift from talking and thinking economics to creativity as the drive to life and the new appeal!

    I am glad that my new workshop for brand, marketing and communication managers is right up there 🙂

  • Brigit Law 8:39 pm on December 15, 2010 Permalink | Reply
    Tags: , , reporting   

    Johnson & Johnson does it. What about you? 

    They are still hard to find, companies that use Storytelling in their Annual Reports. But Johnson & Johnson has taken the plunge and so have I in my efforts to develop services that make my clients a respectable communicator anno 2011.

    Whilst we all know that people buy with emotion and justify their purchase with logic, it is important to balance carefully information that ‘talks’ to the Left Brain – the facts & figure -, with information that triggers the Right Brain – emotions.

    The latter, the Right Brain or Cognitive Side, steers people’s feelings and emotions such as impulsive purchases and love for a brand. Needless to say that it is therefore extremely important that organizations are on top of this with a serious sense of attention.

    Now, coming at the end of another year, it is time again for (annual) reporting and organizations would be wise to investigate the benefits of adding Storytelling to their communication mix and patterns. Of all communication tools an organization has in its possession, an Annual Report in particular lays out its future – where we were, where we are now and where will we be.

    Different from the more traditional reporting technique, Storytelling supports a more emotional communication pattern which describes a certain happening by explaining where people come from, where they are now, and where they are going. With this information which often needs to make sense of complex situations or CRS policy, an organization needs to please and attract the trust of investors. A clear job for the Left Brain, I would think. Which companies do it already, I hear you ask. Well…

    Johnson & Johnson does it. What about you?

  • Brigit Law 9:45 am on November 22, 2010 Permalink | Reply
    Tags: ,   

    Dave Snowden & Complexity in Tag Cloud Inspiration 

    ‘The Paradox of Story: Simplicity and complexity in strategy’ is one of my favorite research articles writen by Dave Snowden.

    This morning I decided to make a tag cloud of the article with TagCrowd to get a quick overview of the words that play a part in explaining the essence and working of Corporate Storytelling. See here the result.

    An inspiring piece of art from Snowden to help you in your thinking process when starting to write your own corporate story. A story that helps you to communicate effectively in situations of complexity – often uncertainty -, such as responding to crisises and engaging your audiences in moving forwards more quickly with your commitment to CSR. Something to work from in strategy building or team building workshops.

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