Wikipedia’s Horsemanship Shows Essence of Social Media

Wikipedia’s explanation of horsemanship shows the essence of corporate communication and leadeship through social media: …

 “Natural horsemanship is the philosophy of working with horses by appealing to their instincts and herd instincts. It involves communication techniques derived from wild horse observation in order to build a partnership that closely resembles the relationships that exist between horses.” The same explanation can be given to Social Media when replacing Horsemanship by Leadership Through Social Media, horses by people and herd by community.