Design: A Way Of Thinking, Not A Set of Formal Skills and Tools

Just read this lovely tweet from Jayel Aheram@aheram:

“Design is not the narrow application of formal skills, it is a way of thinking.” – Chris Pullman

How true this is! Whether you talk about fashion design, industrial design or organizational design, its success is based on the thinking process behind the decision to use a certain series of tools and skills to make ideas happen.

Understanding and applying design thinking not only is the motor of all popular fashion and business that race around us every day, but also of the way of communication that lays behind the information that reach us successfully today.

Social Media, the new type of building organizations and networks as well as the hippest way of communicating, is taking over the world. Stragely enough, designing networks through Social Media is by most people portrayed and sold in  a narrow way, i.e. as set of formal skill that can be learned in just 5 minutes, 5 steps, a wink of an eye. But, can this be the whole story? No, nothing is that simple. Remember the wisdom, “If it is too good to be true, don’t believe it.”

It is not the mastering of Facebook, Twitter, YouTube, WordPress skills and techniques that makes you or your business a wanted or interested commodity, but the way of thinking behind it. The thoughts that lay behind what you say and do and inspire others to change behaviour and design alternative, new ways of doing things.

So, let me introduce a slightly adapted version of the Pullman-quote:

“Social Media is not the narrow application of formal skills, it is a way of thinking.” – Brigit Law!

Does this sound difficult and too much like Right Brain-stuff? I can only say – and you just have to believe me on my word here 🙂 – you’ll be surprised how much fun a working session of design thinking with your team or friends is, actually.

ps. More information about Design Thinking can be found here.

If you like to know more about the importance of Design Thinking and Social Media, I recommend reading The Dragonfly Effect by Jennifer Aaker and Andy Smith

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